Time is not running out. We are changing and we measure time by the changes. One can be obstinate to change, but will be throwing fists at the wind. Changes occur over time to an end that does not always fit with our plan or an unrealistic desire. Being aware of changes that will occur places us in a place to make a choice. If we deny being aware of the change, it is to our detriment.
This is a bit tricky, but here goes: do no action which is an undesirable chore, but a task that makes me happy. Not to get something I want, but because I want to do it. It would not give me what I want unless it was what I wanted to do. If I don't want to do it, it can not give me what I want. Doing what I want, gives me that which I desire. Struggling the whole way to your goal will not take you to your goal, unless your goal is to be unhappy.
Imagining a situation we would find ideal is important to achieving that state. Being supple and open to new experiences does not keep us from walking toward goals. But if we remain willing to accept new circumstances along our way, things can work out in our favor. It is difficult, however, to make the choices that will lead us to our goals when we have not taken time to image our own utopia.
Saturday, July 3, 2010
Sunday, April 25, 2010
Corporate Branding
This is a good example of how a corporate brand, once defined, can further analyze and improve it's brand perception in the eyes of it's consumers. What is with many, so it is with the few, and often the individual.
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