We perceive through our senses. Conscious and unconscious. Our concern is how we perceive ourselves, and identify ourselves, brand ourselves for the world.
Identity is the challenge. It is, like everything, relative. Through this journey we seek to find better ways to feel, understand, test, analyze, trust, and know ourselves, our society, and our spirit. We also seek to express, elicit, gain, and give through this knowledge.
This is a good example of how a corporate brand, once defined, can further analyze and improve it's brand perception in the eyes of it's consumers. What is with many, so it is with the few, and often the individual.
